Under the overarching theme of cowboy rodeo, we experimented with the seasonal trends in Marrakech: 80s bold, denim-on-denim and maxi-minimalism. Aspirational and surrealistic was the goal. We aimed to go above and beyond; shooting our FW22-focused story in an environment that felt special – juxtaposing life-sized objects to the location texture and form.


“Ultimate Rodeo”
FW22 Editorial, ABOUT YOU PREMIUM

(Collaboration with Riccardo Palmieri & Richenny Felicia)

Photography: Suleika Muller
Make-Up: Jessica Nedza
Hair: Dora Roberti
Styling (female): Josepha Mars
Styling (male): Richenny Felicia
Models: Sascha Uhlemann, Mary Duleu



Ultimate Rodeo !