project:
editorial for Mirror Mirror Magazine (2024)
in collaboration with Dsquared2
brief:
create a storyline and accompanying visuals for the theme of the SS24 edition of the magazine — fantasy.
concept:
instead of leaning into the expected portrayals of fantasy — ethereal, dreamy, or magical — I wanted to explore a different kind: sexual fantasy.
inspired by the iconic drawings of Tom of Finland and John Willie, this concept transforms their art into photography. It focuses on desire, confidence, and tension — exploring the different ways in which masculinity and femininity can be portrayed.
The goal is to seduce the viewer and lay down strong, deliberate hints
—never crossing into anything explicit or pornographic. It’s a careful balance: charged but elegant, suggestive but restrained.
Ideally, every viewer — across sexual orientations — finds at least one image that draws them in.
editorial for Mirror Mirror Magazine (2024)
in collaboration with Dsquared2
brief:
create a storyline and accompanying visuals for the theme of the SS24 edition of the magazine — fantasy.
concept:
instead of leaning into the expected portrayals of fantasy — ethereal, dreamy, or magical — I wanted to explore a different kind: sexual fantasy.
inspired by the iconic drawings of Tom of Finland and John Willie, this concept transforms their art into photography. It focuses on desire, confidence, and tension — exploring the different ways in which masculinity and femininity can be portrayed.
The goal is to seduce the viewer and lay down strong, deliberate hints
—never crossing into anything explicit or pornographic. It’s a careful balance: charged but elegant, suggestive but restrained.
Ideally, every viewer — across sexual orientations — finds at least one image that draws them in.
project:
labello social media campaign (2024)
brief:
create a creative concept for the Labello Winter social media campaign, targeted at Gen-Z.
the setting has to be friendly and young, and has to be inclusive and feel current.
interactivity between models is welcomed.
concept:
i wanted to play with the idea of how the “getting-ready” portion of going out often times can be more fun than the actual outing.
that moment when we’re all getting ready together, applying our make-up, in control of our own AUX cord, taking each other’s photos, losing track of time...
it felt conceptually appealing to the audience, current to the digicam trends at the time, and fresh yet within the visual language of Labello.
result:
just like the shooting days on set with the team, the photos looked fun.
the final results performed well on socials, and clients were keen to adopt the style for future social media campaigns.
labello social media campaign (2024)
brief:
create a creative concept for the Labello Winter social media campaign, targeted at Gen-Z.
the setting has to be friendly and young, and has to be inclusive and feel current.
interactivity between models is welcomed.
concept:
i wanted to play with the idea of how the “getting-ready” portion of going out often times can be more fun than the actual outing.
that moment when we’re all getting ready together, applying our make-up, in control of our own AUX cord, taking each other’s photos, losing track of time...
it felt conceptually appealing to the audience, current to the digicam trends at the time, and fresh yet within the visual language of Labello.
result:
just like the shooting days on set with the team, the photos looked fun.
the final results performed well on socials, and clients were keen to adopt the style for future social media campaigns.